Scotland-born, West Texas-based, and constitutionally incapable of watered-down anything.

I'd rather be someone's shot of whisky than everyone's cup of tea, and that philosophy shapes pretty much everything I do at Chadinha Creative. With more than a decade of marketing experience spanning weddings and events, non-profits, and customer-facing businesses, I've worked across enough industries to spot a pattern:

Most businesses aren't struggling because they have a bad product. They're struggling because their marketing is trying to appeal to everyone and ending up meaning nothing to anyone.

Sound familiar?

I started Chadinha Creative in 2025 after becoming a mother, because I refused to believe that ambition and maternal instinct were mutually exclusive. They're not. Building something of my own, on my own terms, while raising a tiny human who watches everything I do?

It’s not a compromise, it’s the whole point.

And apparently, other people noticed.

In August 2026, Chadinha Creative proudly took home the Bronze Award for Best Marketing Agency in the Midland Reporter-Telegram Readers' Choice Awards, for a consultancy built from scratch in West Texas, that feels pretty good.

I built something I'm proud of, on my own terms.

Now let's do the same for you.

Marketing shouldn't make you less yourself.

You can build a successful business without sanding off everything that makes it yours, I'm not interested in making every business look, sound, and behave like the business next to it. Your marketing should make it easier to recognise you, not harder. There is no prize for being the most generic business on Instagram, and no, I am probably not going to tell you to make a ‘trendy’ Reel just because everyone else is making one.

One of my biggest frustrations with the marketing industry right now is how often people simply copy whatever everyone else is doing online, that's not a strategy, it’s lazy. Before I start making recommendations, I want to understand your business, your audience, your industry, your competitors, your numbers, and the environment you're actually operating in.

I have a borderline unreasonable love of statistics, and I'm not apologising for it, because the numbers might tell us something your gut hasn't noticed yet.

Collabaration over competition.

I’ve found that even on a good-day, the marketing industry, especially online, can feel a lot like a high-school canteen. Everyone's trying to one-up everyone else, businesses are being pitted against each other, and for some bizzare reason, we've decided that success is a limited resource.

I simply don't buy it. There is room for all of us to build good businesses, champion one another, collaborate, and still be unapologetically ambitious about our own. I don't believe in tearing someone else down to make your business look better. I believe in knowing what makes you different, owning it, and building from there.

Marketing doesn't have to be fake, pushy, or beige, and I have absolutely no interest in making it that way.

So, why Chadinha Creative?

Simply put, your business deserves marketing that actually feels like it belongs to you, not a recycled strategy, not a trend for the sake of a trend and definitely not a beige brand designed to offend absolutely nobody.

You built the business, so let's build the marketing to match it.

Whether you need strategy, branding, marketing support, or simply someone who can look at the whole damn thing and tell you what isn't working, I'm here.